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Event Details
BRAND EXPOSURE
On June 2nd, during Internet Week, Toby Daniels of Social Media Week and Celia Chen of Notes on a Party will launch the first in a series of
events that are designed to provide senior brand marketers with practical
strategies in social media.
Sponsored by SocialMedia.com, Brand Exposure will deliver innovative ideas and inspiration through a series of in-depth case studies and talks featuring brands such as Veuve Clicquot, General
Electric and charity: water and agencies such as Wolff Olins, McCann Erickson, Deep Focus, The Barbarian
Group and WFG Media.
Agenda:
1:30 Doors open/registration
2:00 Welcome
2:15 Talk: Be Nice or Leave - A Guide to Being Social (Faris Yakob, Chief Technology Strategist at McCann Erickson)
2:45 Case Study: Veuve Clicquot & WFG Media (Nima Abbasi of WFG and Aisha Thompson from Veuve Cliquot)
3:15 Talk: Earning Media: From Storytelling to Fan Fiction (Ian Schafer, CEO of Deep Focus)
3:45 Break/refreshments
4:15 Presentation: Social Advertising ROI (Seth Goldstein, CEO of SocialMedia.com)
4:45 Case Study: GE Adventure & The Barbarian Group (Noah Brier & Benjamin Palmer from Barbarian & Linda Boff from GE)
5:15 Talk: A Control Freak's Guide to Social Media Influence (Paul Worthington, Head of Strategy at Wolff Olins)
5:45 Case Study: charity: water - Born in September (Scott Harrison, President and Founder of charity: water)
6:15 Closing remarks
6:30 Cocktail reception & networking
7:30 Event ends
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Case studies will be moderated by AdWeek's Digital Editor Brian Morrissey.
Sponsored by SocialMedia.com, the event is brought to you in partnership with Social Media Week and Notes on a Party, and supported by Wolff Olins, Ning,
AdWeek, Sawhorse Media, Publicity Club of NY, Domaine Chandon, Twelve|21 and Kage Konsulting.
Where
Twelve 21
12 West 21st Street
New York,
NY 10010
Other Maps:
Hosted By
Social Media Week & Notes on a Party
Social Media Week:
Founded by digital strategist and entrepreneur, Toby Daniels, Social Media Week (SMW) is an annual conference that is
designed to identify and advance social media practices and policy in
the corporate, public and non-profit sectors. SMW is a collaboration between a group of leading thinkers in social media.
Notes on a Party:
Founded by seasoned marketing executive and events specialist, Celia Chen, Notes on a Party is an online magazine about entertaining. It has become the go-to resource for
both professional party planners and social hostesses looking for
inspiration and ideas. The company produces an exclusive
event series called “A Night of Eco-Chic Entertaining,” and operates a local venue directory called The Venue Pages.
